Our Principles

Our products are developed in Denmark based on following principles.

  • Effective

    We use biocompatible ingredients that are rich in vitamins, antioxidants, omega fatty acids and minerals. We test and analyze the interplay between our ingredients, to arrive at formulas that provide optimal skin-feel and skin-benefits.

  • Clean

    We believe that the ingredients we use and those we choose not to use, are equally important decisions. There are more than 1,300 ingredients (and counting) that we avoid to use, in order to support your skin health and wellbeing.

  • Responsible

    Our products are vegan, cruelty-free and with sustainable materials; 100% recycled plastic bottles, 85% recycled labels from excess production of straws and FSC paper boxes.

  • Hand Cream

  • Hand Soap

  • Body Wash

  • Body Scrub

  • Body Lotion

The Hand Cream contains high levels of omega-fatty acids from Argon Oil and Almond Oil, which helps create a long-lasting moisture that leaves the skin in a smoother state. It is packed with antioxidants that protects the skin and maintain firmer and more youthful-looking skin

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The Hand Soap contains high levels of vitamins that will benefit your hands as well as anti-inflammatory and anti-bacterial properties. The soap is optimally balanced as an effective dissolver of grease and dirt, while maintaining hydrated skin

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The Body Wash is a gentle cleaner with a creamy texture. The body wash contains vitamin B3 which is famous for its ability to fade brown spots and improve the skin barrier and hydration. We have also added Pro-Vitamin B5 to boost the anti-inflammatory and skin protecting abilities of the body wash. 

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The multi-exfoliate scrub combines apricot kernels, bamboo powder and two of the most researched AHAs (Lactic Acid & Glycolic Acid). The combination of these exfoliates gently lifts off dead skin cells to reveal newer, fresher and smoother skin.

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The body lotion has a moisturizing cocktail of emollient Jojoba Oil and Almond Oil combined with Hyaluronic Acid which penetrate deeper into the skin and hydrates the skin. The lotion also features Vitamin B3 which improves and strengthens the skin barrier. The texture is rich, yet relatively fast absorbing. 

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Key ingredients

Our products contain carefully selected ingredients that are rich in nutrients and scientifically proven for their skin-benefits. The formulas are delivered in light and air restrictive containers, ensuring that the active ingredients maintain their effectiveness.

Vitamin A

- Helps to neutralize free radicals, which are responsible for breaking down the skin's collagen, causing the skin to age, sag, and develop fine lines 

- Accelerates skin turnover which helps reveal firmer and brighter skin 

- Promotes the production of new skin cells, which can be useful in treating acne and may help reduce the appearance of aging 

Vitamin B3 

Strengthens the skins lipid barrier. A strong lipid barrier minimizes water loss and is essential for strong, healthy and hydrated skin.

Vitamin B5 

Increases ceramide levels. Ceramides are a natural and fundamental part of the skin that helps maintain precise hydration levels.

Vitamin C

- Regenerate collagen to keeping skin supple and firm 

- Improves skin hydration by increasing the epidermal moisture content 

- Can reduce skin-damage from UV-light and other environmental stressors 

Vitamin E 

Responsible for suppressing loss of fatty acids, protecting the skin from free radicals and improving the skin's anti-inflammatory defense.

Omega fatty acids 

- Omega fatty acids serve as the essential building blocks of skin’s surface layers, creating a smoother, more even, and healthier complexion 

- Omega-3 and 6 are essential fatty acids that our bodies do not produce naturally. Omega-9 is a non-essential fatty acid, that our body can produce in modest amounts. Omega-9 is often mentioned in connection with the two essential fatty acids (omega-3 and 6), as they are critical for the natural production of Omega-9 to occur


Minerals are part of the micronutrients that maintains the health of the skin. Minerals protect the skin against UV light-induced free radicals and stimulate collagen growth to improve skin elasticity and thickness.

Amino Acids

Amino acids are naturally present within the skin’s uppermost layers. Amino acids work in harmony with the body’s water transport system to move moisture throughout skin. This helps the skin maintain smoothness and proper hydration levels.


Antioxidant is a general term for a large group of ingredients that protect the skin against free radicals by reducing and neutralizing them. This helps to shield skin from ongoing environmental assault, which maintains firmer and youthful-looking skin. Certain vitamins, minerals and amino acids have antioxidant properties, i.e. protects the skin from free radicals.

Hyaluronic acid 

Hyaluronic acid hydrates the skin on a deep level. The hyaluronic acid, which usually is found in face serums keeps the cells moisturized and lubricated during the day.

Alpha Hydroxy Acids (AHA)

AHAs (Alpha Hydroxy Acids) is used in our Body scrubs to provide an effective exfoliation.

AHAs are derived from the apricot plant and have a proven positive effect on acne and damaged skin.

Our AHAs are lactic acids that help peel away the surface of your skin. This results in a new layer of more evenly pigmented skin cells emerging. After use, you’ll likely notice that your skin is smoother to the touch.

Being selective | The No-list

We believe that the ingredients we use and those we choose not to use,are equally important decisions. There are more than 1,300 ingredients (and counting) that we avoid to use, in order to support your skin health and wellbeing. We continue to improve our standards and formulas to deliver safe and effective skincare.

No skin-sensitizing synthetic preservatives

We do not use parabens, formaldehyde, MI/MCI, MG.

Sensitizing preservatives may cause skin irritations, allergies and impact the environment.

We preserve our products through natural antioxidants and by using mild preservatives.

Although there is a risk of aggravation from preservatives, the risk from using a contaminated product is considered even greater.

No synthetic fragrances

We do not use synthetic fragrance, phthalates.

Synthetic fragrances can cause allergic reactions and may be harmful to the environment.

We use essential oils, that are derived from natural plant and fruit material. Essential oils are, among others, used for their antioxidant effect and as aromatherapy.

The fragrant component of the oils can have an irritant potential when used neat, but has low risk at the concentrations we use.

No crude oil derivatives

We do not use mineral oil, petroleum.

Crude oil derivatives can clog pores and may contain harmful impurities that can cause allergies. We do not use crude oil derivatives.

No irritating cleansing agents

We do not use any SLS/SLES, TEA. 

Cleansing agents can increase skin sensitivities and strip the skin’s lipid barrier.

We use mild cleansing agents that are derived from coconut and therefore biodegradable.

Our cleansing agents are used in appropriate amounts.

No artificial colors and dyes

We do not use any artificial colors and dyes often made using coal tar.

These substances increase the risk of skin sensitivity and irritation, and are known for blocking pores and increasing the risk of acne breakouts.

We do not use artificial colors and dyes.

No drying alcohols 

We do not use drying alcohols.

Drying alcohols can deteriorate the skin’s protective barrier resulting in dryness and skin irritation.

Drying alcohols do also stimulate oil production which can lead to breakouts if your skin makes too much oil.

No silicones

We do not use silicones.

Silicones form a barrier on the skin and can slow down the penetrations of other ingredients.

No sunscreens

We do not use sunscreens.

Sunscreens may cause skin irritation and redness, particularly for people with dry or sensitive skin.

Specifically, chemical sunscreens are known to be harmful to coral reefs and marine life when they get into the water stream.

No harm to animals

All our products are (and will always be) vegan and cruelty-free.

Taking responsibility

We believe that actions speak louder than words. Below are our actions and next steps in our sustainability journey. Learn more about our sustainability 


- Ingredients are sourced from sustainable sources and in a nearby proximity when feasible 

- Our formulas are primarily created using natural ingredients that are fully biodegradable 


- Recycled plastic used for our bottles and labels 

- We use FSC Mix paper for our boxes 

- Option to reuse the boxes as art 


- We use a mix of recycled paper and FSC paper for our shipping boxes, and we seal the boxes with silicone-free paper tape 

- We use recycled paper and recycled plastic for our box fillings 

Next steps

- Pumps made from recycled plastic. Our pumps are currently made from non-recycled plastic and the pump functionality is operated by a metal spring 

- Biodegradable refill bags. This will create a circular system, where we do not need to recycle the containers, which are already made using recycled plastic